The reality is that that traditional cigarettes cost upwards of $6.00 a pack. In perspective, as a consumer if you smoke one pack a day, you will spend over $42.00 a week supporting your habit. Let's face it! If cigarettes were not addictive, you would have quit years ago. With the Electronic Cigarette, each cartridge averages as little as $3.33 a pack, much less than most traditional packs of cigarettes. The most important question is… Will you benefit from buying a $59.95 Electronic Cigarette? The answer is yes! Think of it this way... If you purchase an Electronic Cigarette for $59.95 and you smoke an average of a pack of tradition cigarettes a day, you spend $42.00 a week on your habit. With the ECIS Electronic Cigarette we give you the equivalent of a minimum of three packs of traditional cigarettes with your first purchase. No matter how you use the Electronic Cigarette, you can automatically start saving money. Again, if you look at it mathematically you spend $42.00 on average a week on your cigarette habit. We give you equivalent to 3 packs of traditional cigarettes with your Electronic Cigarette, which is included in your kit for $59.95 this is $18.00 of traditional cigarettes you will not have to buy and a total of $18.00 in cigarettes we have given you. This would be a total savings of $36.00 and in reality you would only be paying only $24.00 for your Electronic Cigarette experience.